I’ve had a Twitter account since the fall of
2009, though the idea of the social network is exhausting. It has sat there, mostly
inactive, virtually collecting dust. Until last week when I felt a distinct
need to connect in a clusterfrak of wired activity.
Of course, once I published the cookbook and
the novel, it was understood that Twitter would have to become a part of my
overall online marketing plan.
I refuse to use my Facebook account for this
purpose. For the moment, that account is strictly for friends and family, and I
do not wish to mix business and pleasure.
Google+ with its circles and hangouts seemed
like a better fit for this purpose. Twitter is a good secondary conduit for
promotional purposes.
You may follow me on Twitter @KaliAmanda.
On Fridays and Saturdays, I will post a series
of tweets for Weekend Chefs with tips
and links for breakfast and brunch ideas. Saturdays and Sundays, I will post a
series of tweets, Brown-bag it!, with
tips and links to brown-bag lunches during the work week. These can be found
under the hash tag #KaliFoodGoddess.
The series began this weekend and you should
check it out – especially the link to making your own sushi rolls.
Of course, any updates on the food column and
subsequent cookbooks will appear under this hash tag as well.
Twitter will also carry announcements of book
launches and special promotional offers.
I realize it is yet another account to maintain, but it will become another arm of
the integrated plan and while there is a mountain of data streaming at all
times (when exactly does Guy Kawasaki
sleep?!), it will also make me privy to interesting news from a staple of
fascinating folks I now follow.
On other news, the cookbook just received an
independent review. The woman who reviewed the book gave it a very thoughtful,
lengthy and enthusiastic five-star review. You can view the review here: http://amzn.to/pbKbkf
I just sold my first overseas copy in England
Now if only I had more time and energy to
dedicate to the writing itself…
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