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Saturday, June 25, 2011

Is a movie anti-tie-in a marketing strategy?

The numbers for some of the retailers carrying my books have started coming. There is a significant delay, in comparison to Smashwords which reports sales immediately – or even Amazon and Barnes & Noble which provide monthly and end of week reports.

Of course, I knew these numbers are behind the sales, but it gives me an idea of how it starts…

At the moment, I only have numbers for Sony. Apparently there have been 84 sales for the cookbook.

Over at Amazon, last week I sold 143 copies of the cookbook.

I chose to take this as good news, although to be quite honest, I have no idea if this is normal (there apparently is no “normal” in ebooks) or dismal (but how could it be?).

It is still too early to try to determine what the numbers think, but I believe it is important to document it so I have a better idea of how this works.

I just entered a few promotions that might result in some attention for the novel. I wonder if I can do an anti-tie-in: “It’s cheaper than a ticket to Horrible Bosses!” 

Then I started thinking, Kevin Spacey would be an awesome Edmond Styles! An author can dream...

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